List of Published Works

The Jindal School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works from current faculty for the last six years are provided here.

To request a copy of a particular work, forward a request to the appropriate contact:

Academic Area Contact
Accounting Deborah Stephens
Finance / Managerial Economics Lily Banh
Information Systems Aylin Calisir
Operations Management Malissa Cloer
Marketing





* The co-authors are not listed in the same priority sequence as they are listed in the journals.

B.P.S. Murthi

Understanding the Difference between Opportunistic and Needy Customers' Borrowing Behavior: A New Approach to Segment Current Credit Card Customers, Internationsl Journal of Bank Marketing, 2023
Co-Authors: Keyvan Kasaian, Erin Steffes

Effect of Teaser Rates on New Credit Card Customer’s Spending and Borrowing: An Empirical Analysis, International Journal of Bank Marketing, 2022
Co-Authors: Keyvan Kasaian, Erin Steffes

Marketing in a Data-driven digital world: Implications for the role and scope of marketing, Journal of Business Research, 2020
Co-Authors: Denish Shah

The Effect of Promotional Interest Rates on Customer Borrowing and Payment Behavior in the Credit Card Industry, Journal of Financial Services Marketing, 2019
Co-Authors: Marina Girju, Erin Steffes

A Dynamic Model for Digital Advertising: The effects of Ad Formats and Creative Content, Journal of Marketing Research, 2016
Co-Authors: Norris Bruce, Ram C. Rao

A Descriptive Analysis of Publications in Marketing Science over its History, Marketing Science, 2015
Co-Authors: Ram C. Rao and Brian T. Ratchford

Maximizing Revenue Through Two-Dimensional Shelf Space Allocation, Production and Operations Management, 2015
Co-Authors: Chelliah Sriskandarajah, Milind Dawande and Neil Geismar

Note on Shift in Demand for Music: Online Music Piracy, Physical Music Sales, and Digital Music Sales, Journal of Organizational Computing and Electronic Commerce, 2014
Co-Authors: Byungwan Koh and Srinivasan Raghunathan

An Empirical Analysis of Strategic Groups in the Airline Industry Using Latent Class Regressions, Managerial and Decision Economics, 2013
Co-Authors: Abdul Rasheed and Irene Goll

Developing a Measure of Risk Adjusted Revenue (RAR) in Credit Cards Market: Implications for Customer Relationship Management, European Journal of Operational Research, 2013
Co-Authors: Shweta Singh and Erin Steffes

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching, Journal of Interactive Marketing, 2013
Co-Authors: Bakhtiari Ali and Erin Steffes

Price Awareness and Consumers' Use of Deals in Brand Choice, Journal of Retailing, 2012
Co-Authors: Ram C. Rao

What Price Loyalty? A Fresh Look at Loyalty Programs in the Credit Card Industry, Journal of Financial Services Marketing, 2011
Co-Authors: Erin Steffes and Abdul Rasheed

Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry, Journal of Financial Services Marketing, 2011
Co-Authors: Erin Steffes and Ram C. Rao

Acquisition, Affinity and Rewards – Do they Stay or Do they Go?, Journal of Financial Services Marketing , 2008
Co-Authors: Erin Steffes and Ram C. Rao

When Old is Gold: The Role of Business Longevity in Risky Situations, Journal of Marketing, 2008
Co-Authors: Preyas Desai and Ajay Kalra

The Effect of Variability in Price on Consumer Brand Choice, Review of Marketing Science, 2007
Co-Authors: Ben Zhang and Ernan Haruvy

The Impact of Racial Diversity on Intermediate and Long Term Performance: The Moderating Role of Environmental Context, Strategic Management Journal, 2007
Co-Authors: Orlando Richard and Kiran Ismail

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of Advertising-Sales Relationship, Marketing Science, 2007
Co-Authors: Frank Bass, Norris Bruce, and Sumit Majumdar

Asymmetric Effects of Dynamic Usage Behavior on Duration in Subscription Based Online Service, Journal of Interactive Marketing, 2006
Co-Authors: Howard Dover

The Role of the Management Sciences in Research on Personalization, Management Science, 2003
Co-Authors: Sumit Sarkar

Relative Performance Evaluation of Mutual Funds: A Non-parametric Approach, Journal of Business Finance and Accounting, 2001
Co-Authors: Yoon Choi

Consumers' Extent of Evaluation in Brand Choice, Journal of Business, 1999
Co-Authors: Kannan Srinivasan

Performance of The Integrated Random Coefficients Covariance Probit Model: A Simulation Study and an Empirical Application, International Journal of Research in Marketing, 1998
Co-Authors: Kannan Srinivasan

Efficiency of Mutual Funds and Portfolio Performance Measurement: A Non-parametric Approach, European Journal of Operational Research, 1997
Co-Authors: Yoon K. Choi, and Preyas Desai

Controlling for Observed and Unobserved Managerial Skills in Determining Order-of-Entry Effects on Market Share, Journal of Marketing Research, 1996
Co-Authors: Kannan Srinivasan, Gurumurthy Kalyanaram

Game Theory and Empirical Generalizations Concerning Competitive Promotions, Marketing Science, 1995
Co-Authors: Ram C. Rao, Ramesh Arjunji

Operating Decisions, Supplier Availability and Quality: Search for Single Sourcing, Journal of Operations Management, 1995
Co-Authors: Sunder Kekre, B.P.S. Murthi, and Kannan Srinivasan

Robustness of the Negative Binomial Distribution to Model Purchase Incidence: A Simulation Study, Communications in Statistics: Simulation and Computation, 1993
Co-Authors: Kannan Srinivasan, and Pandu R.Tadikamalla